Behavior-Centered Change: Nudges That Make Better Work the Default
Set smart defaults, surface context-sensitive checklists, and add just enough friction around risky actions. Gentle prompts, progressive disclosure, and clear next steps reduce cognitive load, improving adherence without scolding. People feel supported, and processes quietly become more reliable day after day.
Behavior-Centered Change: Nudges That Make Better Work the Default
Narratives connect improvements to human outcomes. A call center team rallied around a customer named Maya whose claim stalled in a queue. The story re-energized the project, guiding decisions that cut average aging by half in six weeks with renewed ownership.